The brand was founded by Shani Oved, who drew her inspiration for this message from a document written in 2018 by Red Swan Company. Shani received the rights to use this message in her jewellery designs.

 Yes, you can order jewellery with a personalized design and custom engraving.

The meaning given to certain materials and colours is rooted in tradition, customs, and beliefs. These symbolic strengths are not always scientifically explained, yet many people deeply believe in them. For example, a red thread is widely known as a colour that provides protection.

 Yes, you can add a personal engraving or dedication.

Absolutely. You are welcome to call and consult with me.

A simple glance at the message engraved on the jewellery serves as a gentle reminder to live fully in the present moment, with faith that everything happens for the best.